Select your target market

Dołączył: 03 Mar 2025 Posty: 1

As with every sales period, the consumer is inundated with promotional messages. In order for a customer to make a purchase, companies must therefore prove the added value of their product or service, while giving the customer a good reason to choose their brand rather than that of a competitor.

It is therefore crucial for brands to define their target market, in Vietnam WhatsApp Number List order to select the discounts, products and offers that are likely to be most successful, but above all, to approach the customer in a sophisticated way. Although it is very tempting to offer a single blanket discount, by taking the time to study the target market, companies can establish more precise segmentation and send more relevant campaign messages that are more likely to be well received.

As Jeremy Gallemard, co-founder of Smart Tribune, explains, knowing your customer better allows companies to benefit from a "better understanding of the types of content, requests and offers that will be most likely to interest their customers at a given moment."

Choose the right time
When it comes to choosing the best time for a flash sale, there’s no one-size-fits-all answer. Instead, your timing should depend on the product you’re selling and your target customer. So before you launch your sale, it’s helpful to look at which days and times of day generate the most sales, engagement, and message open rates, so you can use that data to make the best decision about when to send.

This also applies to the length of your flash sale, but it’s worth noting that for Shopify, 77% of flash sales last a week and 26% last less than 24 hours. So some businesses may find that shorter sales yield better results.

Evaluate the request
No matter what SMS campaign you create, preparation is key. To be more effective, consider surveying your customers to get their feedback. Do they have any products or discounts in mind? It’s also possible to run mini flash sales to test how an offer would work on a large scale. By compiling this type of data, businesses can operationally prepare for any type of influx, and optimize the customer experience accordingly.

For example, if your business is expecting a large number of sales, this can impact delivery times. Being able to inform customers of this before payment can help moderate their expectations and reduce the pressure on customer service teams. Similarly, teams can check in advance that they have sufficient stock, especially for products that have been successful during mini flash sales. Flash sales are in any case a good way to generate traffic – and as Ulric Jérome, Executive Director of Pixmania, says: “A customer acquired is a customer who recommends on the site”.